Are toy movement manufacturers original or continue to copy? There is a third way

Original or plagiarism, this is a question.
Frankly speaking, many toys on the toy shelf are not original. But it's no big deal. After all, it's almost the same in other industries, a lot of imitations.
There is no problem in opening a low-cost, imitation based toy factory. The key is that consumers' tastes have changed and competitors have changed the rules of the game in the toy industry.
This change is becoming faster and faster, and it is beginning to cause some destruction in the global commodity and service market. It is not easy to develop original toy products, which requires high R & D expenditure, so many manufacturers focus on competitors and copy popular toy products in the market, greatly reducing risks and costs.
So, if a toy manufacturer wants to develop original new products, where to start?

If we rely entirely on our own internal development, it is difficult for small and medium-sized toy manufacturers to bear it. Generally, we need to hire a toy design consultant, but there are not many good professional consultants. We must carefully select them.

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